Saturday, December 12, 2009

Software Giants Make Courting A Small Guy Their 'Business One' Priority

On March 27, SAP AG (NYSE: SAP), the leading provider of enterprise applications, announced the launch of the US version of SAP Business One, a new solution that should promote the company's capability to a new segment of the small and midsize business (SMB) market. At the same time, in a major pairing of two of the most trusted names in their respective technology and business services fields, SAP also announced that the Tax and Business Services (TBS) unit of American Express would distribute and provide support services for SAP Business One. Together, the two companies will also reportedly develop specialized vertical-industry editions of SAP Business One and establish a new distribution and support service model to meet the needs of small and midsize firms.

Not waiting for the grass to grow underneath its feet, and further refining its offering, on April 14, after building on more than six years of its the mid-market feats, PeopleSoft Inc. (NASDAQ: PSFT), one of the leading business applications providers, delivered 13 new mid-market solutions designed specifically for companies with $50 to $500 million in annual revenues. Preconfigured to automate mid-market business processes, PeopleSoft Mid-Market Solutions include an unlimited user license for PeopleSoft applications, training, and implementation services -- all for a fixed price. The solutions address a supposedly growing demand from mid-sized organizations to integrate critical business processes, and provide the flexibility to implement one module at a time.
SAP claims that, while many small and midsize firms have invested in multiple software applications, several report that they lack the ability to access the information they need, when they need it to make critical decisions, and they report a pressing need for easy access to real-time information. SAP Business One was thus designed to address these problems in an affordable, easy-to-implement solution. The solution aims at helping small and midsize businesses streamline their operational and managerial processes by providing strong and fully integrated financial and sales management capabilities. SAP Business One supports companies with as few as ten and as many as several hundred employees, and can also reportedly be implemented in as little as one week.

The solution's award-winning Drag & Relate data navigation system provides users with intuitive data access simply by highlighting and dragging pieces of information on the screen. In addition to the touted easy-to-use intuitive interface with Drag & Relate capabilities, the product features strong integration with desktop applications, since users can drag information between different data sources and link them on the desktop. The product also features integrated sales force automation (SFA) system for pipeline tracking, opportunity management, strategic selling, and contact management. Key functionalities also include comprehensive financial management, with multi-currency, budgeting, and bank reconciliation; a well-rounded inventory management system, with kitting and multi-level price lists; and a comprehensive reporting module that allows easy access to any data. The solution supports the Microsoft SQL Server database and the Microsoft Windows operating system. Its open architecture has reportedly allowed integration with the flagship mySAP Business Suite giving companies the adaptability to scale their applications with the growth of their business.

In addition to the US, SAP Business One is currently available in twelve countries and fourteen languages. Part of SAP Solutions for Small and Mid-size Businesses (formerly SAP Smart Business Solutions), SAP Business One has more than 1,300 customers worldwide. The new product in the US has for some time been successfully sold in the lower-end of the European SMB market, since it provides small and medium businesses with an integrated family of enterprise applications tailored to the specific needs of sales-driven companies. As mentioned earlier, it addresses the core operational needs of SMBs, such as accounting and banking, financials, sales force automation (SFA), purchasing and selling, logistics and product trees, as well as reporting and analysis.

It also provides analytical tools to gain insight into an organization's operations, online alerts for collaborative event tracking and problem solving, and customizable reports that give companies the information they need in a format that allows them to brand their business. The solution is not a reconfigured or �dumbed-down' version of its larger sibling mySAP Business Suite, but is rather based on TopManage, a product developed and marketed by former Israeli software company TopManage Financial Solutions LTD, which SAP acquired in March 2002 and integrated into its business unit for the SMB market, which was formed at about the same time.and which supports the further development of Smart Business Solutions from SAP and its partners and assist SAP partners in delivering customized, industry-specific solutions.

Since SAP's Solutions for Small and Mid-size Businesses division aims to provide the full spectrum of SMBs with affordable, easy-to-implement and scalable solutions to meet their business and technical needs, in addition to SAP Business One, designed for smaller companies with less complex business processes, SAP also offers to its partners mySAP All-in-One, turnkey solutions to meet the industry-specific needs of more sophisticated companies. For "sophisticated" or the upper echelon SMBs with a high need for individualization and industry-specific functionality, SAP is globally expanding its existing strategy of offering industry-specific SMB solutions. These are based on flagship mySAP Business Suite (recently supplanted mySAP.com) product and are tailored, configured and complemented by SAP channel partners, and are available on a fixed-price, fixed implementation time basis.

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