Saturday, December 12, 2009

Why Service Matters: Enterprise Solutions, Market Differentiation, and IQMS

IQMS (www.iqms.com), a privately-held company located in Paso Robles, California (US), has experienced a period of growth over the past few years when other companies have experienced decline. Its flagship product, EnterpriseIQ is one of the industry's leading enterprise resource planning (ERP) solutions for repetitive manufacturing environments, particularly suited for injection plastics molding/extruding and rubber industries. With its products, the company experienced a 12 percent growth globally in 2003 when 700 new licensed users reportedly joined its client base. Closing the year with a 15 percent increase in revenue, IQMS responded to this increase by expanded its US Midwest office, offering additional training and sales support to clients.

Part Two of IQMS Prospers by Helping Enterprises Work Smarter series

At first glance, IQMS resembles many of its peers from the lower-end of the enterprise applications market, not only in terms of its budding global presence, annual revenues, and install size figures, but also in terms of its industry-specific software that reduces implementation and training costs. For example, an average EnterpriseIQ implementation typically only takes between three and six months. However, despite the like corporate profile and product similarity, IQMS has a comprehensive, one-source delivery and service where all of its product development, training, implementation, and support are provided by its own employees, rather than third party providers. These employees are American Production & Inventory Control Society (APICS) certified and have extensive implementation and proven project management experience. They also have strong manufacturing and accounting backgrounds. This, in addition to its implementation methodology that balances on-site consulting, classroom training, and Internet-based training, are notable differentiating traits.

IQMS also has an upfront nature that makes it stand-out from its peers. Its maintenance contracts include all product upgrades and technical support, without any hidden costs. This, combined with IQMS' great reputation for customer support, highlights the company's open lines of communication. Customers are almost never put on hold or have to go through an annoyingly long automated process. Rather, calls are answered by a knowledgeable person, not a recording. The vendor happily lets anyone talk to any of its satisfied customers within selected industries of focus and that have had similar issues as the prospective customer. IQMS also proclaims its confidence by offering a one-year, money-back guarantee.

Still, although indisputably impressive, one could dig up similar value propositions from other players in the market. Also, on the surface, the product has many pedestrian functional and technological capabilities. For example, it has a Microsoft Windows-based platform for the client side and networks features familiar user-friendly interface with familiar navigation that involves easy jumps between tightly integrated modules and drill-down capabilities. The database resides on the server that performs operations on that data at the request of clients. Data is then transmitted over the network and users access the information from clients/workstations; ultimately, its a process that uses very little code. Furthermore, the front-end Delphi graphical interface allows users to manipulate or search for data, while Microsoft Terminal Server (MTS) and Citrix Metaframe clients are used for wide-area network (WAN) links.

No comments:

Post a Comment